How much do you know about packaging design?

How much do you know about packaging design?

Today's packaging design is not just to meet the needs of use, but to make it a product's sales force, so that your product can escape the competition of competing products to the greatest extent.

1. The judging of packaging design is not based on personal visual aesthetics.

I believe that many colleagues will encounter this problem. Designing a good-looking package can better understand the aesthetics of users. Users are not only a specific group of people. If you judge whether a packaging design is good or bad from the perspective of aesthetics, it will only fall to the end. A one-sided point of view, and will deny the other party's aesthetics in the first half of his life. The most important thing is that the dispute between the two parties is not a private work of art, but a commercial work. It is private, but its Private ownership is not the enterprise itself of Party A. When the product lands on the market and retails to each user, its users will become each user. Therefore, judging commercial packaging design from the perspective of Party A or Party B, is unscientific.

2. What is the packaging design for?

Packaging design has one of the most basic usage requirements. As long as you enter the regular commercial market, you need to let your packaging tell any user what is in it? What are you selling? With the maturity of the advertising law, I believe that the maturity of the advertising law will allow the industry to form a healthy competition that protects patents and copyrights. Advertising is the carrier that guides users and spreads ideas. There is no exact type of this carrier, so follow everyone They all demand homogeneity, and packaging design advertising has also appeared. At this time, the competition is that I can explain the selling points and advantages more easily to make users more excited, I can express the meaning more clearly, and I can be more precise. For those who want to see it, our industry has emerged at this time. The restrictions of the advertising law are to make our language and presentation methods closer to the truth. In fact, the restrictions of the advertising law are more unrealistic and exaggerated. Therefore, no matter how the packaging design changes or how the creativity is played, it will not change the most basic use needs: what am I selling, why should you buy me?

3. Proposal presentation and implementation of packaging design

The implementation of the user's landing, no matter how beautiful the packaging design is, it cannot be truly implemented, and no matter how good the idea is, it will be killed in the cradle. Therefore, before the presentation and implementation of the proposal, two points should be clearly understood: 1. Party A’s budget and intentional demand for packaging materials; 2. Whether the market research basis for choosing this packaging is consistent with the actual printing. Everyone sells ideas, and they all hope that my ideas will be seen by more people. The premise of seeing them is to realize them and minimize the chance of your draft.

4. What is the relationship between the quality of packaging design and product sales

The quality of packaging design can be directly related to product sales, but it is by no means all. The sales force of products is a combination of many factors, and the most important thing is that after the packaging design is given to Party A, your relationship What kind of relationship is used to develop is very important. The output party of the idea is Party B, and Party A is the recipient. After getting it, can you present your idea according to your ideas? If not, what do you need to do to make the impossible possible? Why should it become able as much as possible, because only "able" can be presented according to the maximum effect of packaging design, so that it can help the product sales to a greater extent