News

Why use eco-friendly packaging?

Choosing eco-packaging is a step towards reducing plastic waste.

The environmental impact of single-use plastics doesn't start and end with waste disposal. Most consumers understand that this is only the tail end of the process. A certain type of packaging has a serious impact on the environment at every stage of its production, from sourcing of raw materials, manufacturing, transportation, use, and all the way to its disposal.

The average Australian uses 130kg of plastic per person per year. Up to 130,000 tonnes of plastic could end up in waterways and oceans. This plastic pollution threatens our marine wildlife and pollutes our food chain if we don't do something about it.

Switching to eco-packaging is the most viable solution to reduce this problem. Packaging manufacturers and businesses play a huge role in bringing eco-friendly packaging products into the mainstream. With plastic pollution growing at an alarming rate, industry needs to reduce, if not completely eliminate, the use of plastic.

The Sustainable Packaging Coalition details why this revolutionary approach to packaging is good for our entire planet.

    It is safe and healthy for people and communities throughout its life cycle

    it is made of healthy materials

    It uses renewable energy for sourcing, manufacturing, shipping and recycling

    Sustainable packaging passes market standards for cost and performance

    The physical design of the eco-packaging aims to optimize materials and energy

    It optimizes the use of recycled or renewable resource materials

    Eco-packaged products are manufactured using cleaner production techniques and ethical practices

    It is recovered and utilized in biological and/or industrial closed loop cycles

Taking ecological thinking and translating it into your packaging design is also good for your brand. According to a study, sustainable packaging can help brand owners increase net sales by approximately 2% to 4%. Thank you for the growing number of consumers (especially millennials) who patronize businesses that have a clear concern for the environment. According to the study, these consumers view eco-friendly packaging as part of the overall brand experience.